At the Sports Museum of America (SmA), it is our mission - and our passion - to celebrate the breadth and depth of America's enduring love affair with sports.

	We will create an exciting, involving, interactive experience where people of any age, gender, ethnicity or nationality can find entertainment, enrichment and inspiration.
	We will partner closely with existing halls of fame, sports museums and other organizations, actively building awareness of and promoting attendance at their venues.
	We will strive to be a cornerstone in the rebuilding of Lower Manhattan, and to make an important contribution to the growth of New York City's tourism industry.
	And we will be a responsible corporate citizen, pledging to return a portion of our revenues to the communities that support us.